Dress up in an Eco-Friendly Style!
November 5, 2012 by
Do you ever check your clothes’ labels to find out where and how they are made? We all tend to address our environmental concerns by using eco-friendly products like stylish eco friendly shopping bags given by businesses or retail stores or by consuming organic food products. But we seldom extend this environmental consciousness to our wardrobe.
The Fashion Industry’s Eco-Friendly Footprint
Nowadays, the trend is to use clothes like disposable goods. Most Americans indulge in excessive shopping and their closets are filled, if not over-flowing with clothes. So where do all these clothes come from? How many resources are used to manufacture these outfits?
According to a research conducted by the Cambridge University in 2006, the fashion industry in UK alone wastes approximately 70 million tons of water to manufacture clothes in a year. So you can imagine the kind of environmental footprint the industry is leaving in China, the largest manufacturer of clothes in the world.
Is America Ready To Consider Eco-Friendly Promotional Items Fashionable?
Keeping in mind the environmental impact of our desire to look fashionable, we should consider making our wardrobe more eco-friendly. We need to revert to the good old days when our closets were not filled with clothes that were made in China and opt for local brands. Local designers have more control over their product and so the environmental impact of local fashion is lower. Buying clothes that are produced in your own country not only helps reduce wastage, but also gives the economy a push. According to a Cotton Incorporated Lifestyle Monitor survey, 55% of Americans feel that their clothes should be made in the US. Since consumer support and demand exists, it won’t be hard for the local fashion industry to establish itself. All it needs is the government’s support.
Eco-Friendly Fashion Brands to Make a Change
Apart from lowering your dependence on imported clothes, you can also consider buying clothes from fashion labels that are trying to reduce their environmental footprint. Nike is one of the few fashion brands that has made an effort to incorporate eco-friendly promotional products in its brand. Through their ‘Reuse a shoe program’ they have recycled around 28 million pairs of athletic shoes. H&M is also trying to turn green by 2013. The brand has agreed to reduce and eventually stop using toxic chemicals such as perfluorinated compounds (PFCs).
If designers reduce material wastage and if consumers become a little more cautious about what they buy, then the fashion industry’s environmental footprint can definitely be curbed. But it may take a long time for both consumers and designers to realize the importance of an eco-friendly wardrobe over a fashionable one.