CustomEarthPromos - Eco Blog US

Get off the starting line of the Race to Zero with these easy-to-action tips for making your business more sustainable. Businesses are looked at with extra scrutiny when it comes to going green, as they have a greater impact on the environment than the individual. With the UN’s plan to achieve net zero carbon emissions by 2050, it’s a good idea to start putting an eco-friendly foot forward. Consumers are becoming more eco-conscious about their spending choices, so it’s more important than ever to look at creating a sustainable business. 1. Reduce Energy Consumption One of the easiest ways to make your business more sustainable is to look at the way you use energy. It’s no secret that utilities can get out of hand in a bustling office or store, but there are some simple actions your team can implement to help with this. Turn off computers at the end of the day Use sensors to activate lights (or just make sure you switch them off when nobody’s around!) Switch to LED lightbulbs Use smart thermostats Insulate your property Small changes can have a big impact in the workplace if everybody’s on board. Try having a team meeting to discuss what you could all do better! 2. Reduce Waste Looking at your processes can help identify areas of unnecessary waste. Are you using paper for things that could be done digitally? Do your colleagues frequently scribble on fresh memos? Easy actions such as encouraging your employees to bring packed lunches, or changing print settings to ‘double-sided’, can make a world of difference in reducing waste in the workplace. 3. Recycle Placing easy-to-use dry recycling bins in your workplace can help reduce the amount you’re sending to landfill each week. If you’re unable to reduce paper or plastic waste, this is a great way to compensate. 4. Sustainable Packaging Switching over to eco-friendly packaging is another way to reduce waste and help your consumers make good choices. Eco-conscious shoppers aren't very pleased when their order arrives in meters of single-use plastic, so it's important to look for alternatives. If you use paper in your packaging (perhaps for custom notes to thank your buyers), try looking at seed paper as a sustainable alternative. Seed paper is made from recycled materials, designed to be planted and grown into flowers! Customers will be grateful for the effort and the extra gift. Some inventive methods of packaging products have been coming to market recently. Try switching out the polystyrene and packing peanuts for crinkle-cut paper filling, padded paper liners, eco-friendly cooler bags, or even wool! 5. Use Reusable Bags You’ve probably spotted shoppers walking around grocery stores with reusable totes. Offer reusable bags at the checkout of your store to give customers the sustainable option and allow them to ditch the single-use ...

In recent years, we’ve seen a shift toward sustainability in the wine industry. Eco-friendly farming practices have gained popularity, and there's been a growth in the sales of organic or biodynamic wines from this. We’ve come a long way from the humble beginnings of the wine industry and vineyards haven’t managed to avoid being swept up in the expansion of intensive farming. How does intensive farming impact the environment? The industrial revolution gave us tools to farm the land on a scale previously unseen in human history. Intensive farming grew rapidly. With little care for sustainability of the earth, it kept expenses low, hiked profits, and helped meet increasing consumer demand. This has reduced biodiversity across the globe, and is causing potentially irreparable degradation of our soil. The wine industry widely employs harmful chemicals such as pesticides to maximize harvests. Such chemicals affect not only the crop, but also negatively impact the ecosystem through contamination of water supplies and soil. These pesticides, fungicides and herbicides are also toxic to insects, birds and fish, as well as having links to human health issues such as cancer. With this in mind, it’s safe to say that using less chemicals is better for both people and the environment. What is wine sustainability? To identify which wine companies are shifting toward sustainable practices, we need to understand the terms used in their branding. Organic wine This means no chemicals are used in the growing process (e.g. pesticides, fungicides, or chemical fertilizers). Biodynamic wine This wine is not only organic, but shows the vineyard is more caring toward the wider ecosystem. They use sustainable farming practices where soil treatment and water/energy conservation are concerned. There is more to wine sustainability than just ensuring the farming practices are eco-friendly. This includes every part of the process, including: Growing and making the wineBeing socially responsible toward neighboring communitiesProviding fair treatment and pay to employeesUsing sustainable packaging Employing sustainable wine practices means the industry can continue to thrive for generations to come, whilst still producing wine on a large scale. It also helps preserve the identity of the wine, reconnecting the industry with the roots of this labor of love. Carrying sustainability through to the point of purchase and beyond Taking a holistic approach to wine sustainability means responsible practices need to be in place all the way to the point of purchase. Companies can do this through seeking sustainable options for materials used at the consumer-facing end of the process. Wine brands employing sustainable practices will see their expenses increased. Companies can help reduce overall costs through ordering wholesale eco-friendly reusable wine bags. If ...

Seed paper has become very popular in the past few years. It is being used to create products such as envelopes, wrapping papers, and notecards among other things. People, including businesses, are enthusiastically using seed paper promotion products now and then.  Seed paper is a great option because –  Seed paper is made from recycled paper, hence, helps to reduce paper waste. It is embedded with seeds that can bloom into beautiful plants. The seed paper is fully compostable so that no waste is added to the environment.  Seed paper is an exciting gift or promotional product to receive as it makes people excited to plant it and see it bloom into a beautiful plant. That is why you can use seed paper promotion as a tool to connect with your audiences and grow your business.  Here’s why seed paper promotion is a great choice for your business  Apart from being an eco-friendly and sustainable choice, seed paper promotion can also help your business in more ways than one. It can help generate brand awareness and boost your business growth.  Here’s why it’s a great option to choose –  Everyone wants to go green  Almost everyone wants to recycle, adopt green habits and play some part in making the world a better place to live in. By sending your customers or investors seed paper promotion products like bookmarks, you will instantly connect with them.  It helps to show what your brand stands for  Every other brand is sharing their love for the planet or posting stats after stats on their social media pages. However, by actually sending something eco-friendly, sustainable, and meaningful to your customers, you can, without using any words, tell them what your brand stands for.  It will instantly make people happy  Seed paper is a great thing to receive. It is a much better alternative to the usually recycled paper as well because it makes people excited about the prospect of growing a plant using the paper. The surprise element of not knowing which seeds are embedded in the paper and what plant will grow out of the paper makes it all the more exciting.  Helps to start a conversation (and, tell a story)  If sustainability is at the heart of your business, you can use seed paper promotion products like business cards to start a conversation. You can then use the opportunity to tell your story. For example, get business cards printed on seed paper and add a small QR code that directs people to know more about your brand and its love for the planet.  Choose from a wide range of seed paper products  At Custom Earth Promos, we offer high-quality seed paper promotion products to choose from. You can find note cards, bookmarks, invitation cards, and much more. Connect with us to get a custom quote or to browse our ever-growing collection of similar sustainable products. 

Environmental degradation is something everyone is talking about nowadays; and, rightly so. The rate at which the environment and our natural resources are depleting is alarming, to say the least. And, the accumulation of plastic waste is at the heart of it all. Did you know that only about 9% of the plastic ever made has been recycled to date? Imagine all of that enormous amount of plastic floating around in our oceans, filling up landfills and causing irreparable damage to our planet. Plastic pollution is a big problem and everyone, including you, should be concerned about it. Here are some facts that will make you sit up and take notice  Awareness regarding plastic consumption and its ill effects on the environment has increased across the world. One might think that it would have successfully persuaded people to shift to eco-friendly options such as using reusable bags or making smart lifestyle choices. However, that is far from the truth. In fact, despite several countries banning plastic use and production (especially, single-use plastics), studies indicate that overall plastic production has doubled in just 50 years. Leading players in the industry further plan to increase production by 33% over the next five years. UNEP estimates that about 300 tonnes of plastic are produced every year. Here are some other similarly alarming facts such as – Around 2 million plastic bags are used every minute all over the globeEvery minute a truck full of plastic is dumped into our oceans1 million plastic bottles are sold every single minuteBy 2050, plastic could outnumber the fishes in the oceanA person eats about 70,000 microplastics every year Why should you be concerned?  Well, plastic pollution is causing irreparable damage to our environment, and the planet in general. You should be concerned because it is polluting the soil, and oceans and also releasing toxins in the air that you breathe. It is killing precious animal life on the land and choking the marine life to death. It is not just the environment that is suffering. Plastic is also affecting human health. The microplastics that we ingest every day are known to cause oxidative stress, increase toxicity levels and, even, cause inflammation in the body leading to serious diseases like cancer and cardiac problems. Here’s what you can do  It is high time that every person identifies the need of reducing plastic consumption, switching to eco-friendly options, and proactively choosing products that leave a positive impact on the planet. Here are a few ways in which you can help – Don’t use plastic bags, instead switch to eco-friendly, reusable shopping bags.Buy products that are made using environmentally friendly materials and practices.Don’t buy plastic water bottles, use a reusable bottle such as stainless steel bottle.When hosting parties or events, choose eco-friendly products like eco-friendly straws. Encourage your family ...

Eco-friendly products are on the rise as more and more people are getting aware of climate change, excess plastic waste, and other elements that are causing irreparable damage to our dear planet. People are worried about their future and the future of the generations to come.Even businesses are actively recognizing the need to align with eco-friendly practices. One of the highly-adopted practices is to reduce the use of plastic bags and try to switch entirely to reusable shopping bags or eco shopping bags.Here’s why you must switch to eco shopping bagsAn increasing number of businesses are making the shift to eco shopping bags or reusable shopping bags. If you have still not made the switch, here are 5 points that might compel you to do so –1. Helps to decrease plastic wasteIt is estimated that people in the US alone use about 100 billion plastic bags a year. Even a simple switch to a reusable bag or an eco shopping bag can make a huge difference. Your business can help in eliminating plastic waste or at least reduce it to a great extent. There are many options that you can consider including promotional tote bags or customized shopping bags as well.2. Saves a significant amount of moneyYou can save a lot of money by switching to greener options including choosing an eco shopping bag instead of the regular plastic one. The bag can be reused and also helps to save the money that you would otherwise need to spend on recycling. It can also be used to up-sell to a customer or can be offered as an additional utility item at the point of sale.3. Helps to create branding opportunitiesShopping bags also offer ample branding opportunities. You can create customized shopping bags using your logo, branding, and design elements. The bag can act as an extension of your brand. If you are hosting an event for customers, vendors or investors then you can even consider adding logos and branding elements of sponsors of such events.4. Enables you to avail a wide variety of benefitsThe government also offers a wide variety of benefits to businesses that are actively involved in reducing plastic waste and working towards environment-friendly initiatives. Such businesses can avail of tax credits and tax breaks as well which allows you to enjoy more free cash flow that can be pumped back into your business. 5. Helps to create a loyal customer baseAlmost every other person is concerned about the planet and their carbon footprint. People are actively adopting practices that allow them to reduce their carbon footprint and do something good for the planet. By offering them eco shopping bags or other eco-friendly products, you essentially send the message that you and your business care deeply about the planet. It will help to create a loyal customer base that will have your back at all times.

Businesses need to host a wide variety of events now and then. It might be a big exhibition or a small showcase of your products or an event for your investors. One of the crucial things at such events which often gets overlooked is the invitation card. An invitation card says a lot about your event and, even, about your brand as a whole.  It is the first thing that a customer or partner or investor will see. It is important to make a good first impression on such people and making a unique, aesthetically pleasing invite will help you create a powerful impression.  Let us look at some great invitation card ideas for your next big event.  Top 3 Ideas to Design an Invitation Card If you are planning an event somewhere in the future, check out these top 3 ideas to design an invitation card that will attract and intrigue the reader –  Invitation card on a seed paper  Consider creating a stunning invitation and printing it on a seed paper. You can find a wide variety of seed papers that can be later grown into a plant or a tree. It is a wonderful way of showing people that you deeply care about the environment and want to leave as low an impact as possible with your event. Digital (video or graphic) invitation card A lot of people (and, brands) have started making digital invites these days, especially, since the start of the COVID pandemic. It is an interesting way of capturing viewer attention and often works better than a physical invitation card. You also have the freedom to play around with different elements such as video, audio, and graphics to create the design you want. Personalized invitation hamper  If you are inviting some important people to your next event, you can create a small, personalized hamper for them and send it along with or without a traditional invitation card. It shows that you value the person and have put in extra effort to invite them. The hamper can include unique gifts like a plant-based coffee mug or promotional tote bags.  Add eco-friendly elements to spread the message of sustainability Here’s another thing you can do with the invite – you can use the invitation card to communicate your vision, mission, and organizational values with the attendees.  For example, if you or your brand stand for sustainability then this is the best opportunity to showcase your interest. Add eco-friendly elements such as customized reusable tote bags or other promotional items that are environmentally friendly. It will help strengthen your image as a brand that cares for the planet and people, alike.

Businesses across industries are adopting eco-friendly practices. They are getting concerned about metrics such as carbon footprint and are trying their best to ensure that their operations leave the lowest possible impact on the planet. Going green has a wide variety of benefits for all kinds of businesses. Whether you are running a small business or managing an enterprise, adopting sustainable, eco-friendly practices can help you in multiple ways, such as –  Reduce business costs  The cost of creating a sustainable, eco-friendly environment is a big expense for most businesses, however, in the long run, it is known to reduce costs significantly. It can help you save a lot of money in the future. Also, the federal government offers a lot of benefits in the form of tax credits and rebates which can help to reduce the cost further.   Create a Competitive Advantage  Most industries, today, are highly competitive, however, by adopting and promoting green practices you can help to position your business uniquely. It can help you create a competitive advantage for yourself which will benefit you in the long run.  Increase revenue (and, profit) A significant cost reduction will also show an effect on your margins and as a result, increase your profit as well. Revenue also witnesses an increase as people gravitate towards green, eco-friendly products that reduce the impact on the environment.  Improve your reputation  Today people are worried about the impact of their actions on the environment and are increasingly looking to adopt brands and practices that will help to cut down their impact. By promoting green practices and offering eco-friendly products, you can improve your reputation and stand apart from your competition.  Create a strong, loyal community of supporters  Brands that support environmental causes and offer eco-friendly products are often successful in creating strong, loyal communities. These communities help to spread brand awareness and increase growth prospects.  Spread the message of sustainability  You can use innovative ways to spread the message of sustainability and let your customers (and, partners) know that you stand for environmental causes, such as –  Give eco-friendly and reusable bags at all brick and mortar stores Choose eco-friendly gifts for investors and partners Opt for eco-friendly products (such as plant-based coffee mugs) at events you host Make business cards out of seed paper or recycled paper Print invitations for events on eco-friendly material These are just some of the ways how you can let people know that you care about the planet and want to help create a better future. It will help you gain a wide variety of benefits, both monetary and non-monetary, in nature. 

Sustainability has become the norm these days. An increasing number of people have started caring about the impact of their actions on the planet. Their care for the planet is also reflected in their choice of brands and businesses. If you are a business that cares about the environment as well, there are many ways in which you can share the message of sustainability with your customers, such as – Talk about your message, share your ideas with your customers. You can do this through a blog or a newsletter or, even, through your social media channels.Utilize your packaging and carry bags to spread the word about sustainability. You can print short messages or interesting facts that intrigue the customer to learn more.Partner with brands and businesses that also stand for the same causes. It will help to create a greater impact on your target audience. Another great way to get the conversation started about sustainability is to give away eco-friendly products. For example, if you are sending gifts to your valued customers, opt for an eco-friendly product. If you are hosting an event, such as an investor conference, choose to use sustainable bags or giveaway products. Top Sustainable Products for Giveaways  Here are some of the best giveaway products that are eco-friendly and sustainable. Moreover, the majority of these products can also be customized with your logo and branding so that they act as an extension of your brand itself, such as – Recycled Pens  A recycled pen (which is a highly customizable product) can be a wonderful gift to customers or also be a part of your giveaway hamper at events and trade shows. It is a useful item that people will use all the time and you can also utilize this opportunity to brand it in any way you want. Reusable Jute Bags Businesses often need to give bags to customers, especially, when selling high-value products or, even, at events. A jute bag is a great product for such occasions since it is a reusable, sustainable product and is also aesthetically pleasing. You can also brand these bags with your logo and name. Bamboo Bags  Another unique product to giveaway to your customers is a bamboo bag. It is an innovative product that is reusable, customizable, and can add a lot of value to your brand. You can also find a lot of options in bamboo bags in terms of style and utility. Plant-based mugs  Plant-based mugs with your logo and branding can be a great addition to any event you host. These are made out of plant fiber and are completely biodegradable. They leave little to zero impact on the planet. It is a unique product that will intrigue your customers as well. Bonus Tip – Make your invitations out of sustainable, eco-friendly material  If your brand stands for sustainability and has a wide variety of eco-friendly giveaway products then why not also make your invitations out of planet-friendly material? You can make eco-friendly invitations that ...

Is your business worried about the environment? Does your brand follow green practices? Is your brand making a difference in the world? These are questions that increasing number of customers are asking nowadays. A recent survey, conducted across 28 countries and with over 18,000 participants, revealed that over 45% people were interested in finding brands that were sustainable and environmentally responsible; they would like to buy from brands that follow green practices. And, this is exactly why green marketing is critical for the success of your business. What is green marketing? Green marketing, in a nutshell, is a strategy that aims to highlight the sustainable and eco-friendly practices that the business follows. It is a way for the brand to communicate to their audiences that they – Support and actively work on green initiatives, andThey address customers’ needs of better environmental practices Green marketing is instrumental in helping brands connect with their target audience in a way like never before. It also brings with it lots of benefits such as creating a place for the business in a highly competitive, dynamic market and increasing credibility amongst its target audience. It is also helpful in reducing expenses and increasing gross revenues. Green Marketing Practices to Follow for Better ROI Green marketing is a lot more than simply reiterating that you care about the environment. You must actually adopt green practices that will help create trust and credibility for your brand; such as – Make sustainability a part of your culture To actually become a green company, you must strive to make sustainability a part of your business’ culture. Each and every person related to the brand should feel committed to protect the environment and they should be motivated to act as required. You can promote sustainability in your business in many ways such as – Reduce the use of paper and paper productsStress on using recycled paper and other productsSwitch to reusable bags and eco-shopping bag Offer eco-friendly bags and gifts If you offer shopping bags with your products to customers at the point-of-sale, it is a wonderful opportunity to communicate your eco-friendly values to them. Switch to reusable grocery bags and eco shopping bags; you can also get a little creative and brand your bags to communicate your message effectively. You can buy custom reusable shopping bags and brand them not only with your logo but also with a message about how you prioritize environment-friendly practices. For occasions when you have to send gifts to customers or investors, choose eco-friendly gifts that reflect your values, for example, consider eco-friendly promotional tote bags as a gifting option. Support eco-friendly initiatives As part of your corporate social responsibility (or, even otherwise), support eco-friendly initiatives. Focus on including green charities and other ...

As the cryptocurrency market goes through some growing pains, it has left quite a lot of room for the NFT space. NFTs (non-fungible tokens) are also known as crypto art, and they have become popular among investors and celebrities. Businesses can make quite a lot of money from an NFT. But can NFTs be eco-friendly? Check out Custom Earth Promos, where you can invest in recycled bags, totes, accessories, and much more. The WWF Wants to Sell NFTs The World Wildlife Fund is hoping to sell NFTs as part of a fundraising project, but that means going into the energy-intensive crypto sector. Cryptocurrency has always been heavy on energy, and many groups have come out against this move. It almost seems counterintuitive, but the WWF of the UK wants to do something that is going to attract more people who will be interested in their conservation efforts. Can NFTs Be Eco-Friendly? To a point. Some platforms aim to cut back on energy use in the crypto space, but when you purchase an NFT using Ethereum, you are going on the Ethereum blockchain and using quite a lot of energy in the first place. Some would say you have to take drastic steps to earn money for the cause, but others claim it offends the group’s principles. A report from Time says that an eco-friendly NFT could be possible in the near future. Changes at Home Making changes at home is also a good idea. For example, if you plan to invest in cryptocurrency or NFTs, try to find the most eco-friendly platform. This is a small thing, but it can make a difference. You can also invest in reusable bags, get away from plastic, and cut back on waste as much as you can. Plus, you want your community to be prepared. You can sell branded face masks, give them to employees, and remain a leader in public wellness.