Campbell Soup Company was rated one of the top 100 most sustainable companies in the world by Corporate Knights, a media and investment research firm based in Toronto, Canada. It is the only food and beverage company out of the 10 U.S. companies in this list. Corporate Knights chose the top 100 after evaluating more than 4,000 companies from 22 countries across six continents.
Campbell Soup Company – a Company with a Sense of Responsibility
Campbell’s success lies in the way it has been able to integrate corporate responsibility with business strategy. Campbell involves itself in the larger community in which its employees live and work. It encourages employee volunteering for several community outreach programs. It began a 10-year long $10-million program in 2011, which aims to reduce childhood hunger and obesity. It offers affordable and nutritious food choices to its consumers, and also provides the complete nutritional information.
Campbell, Canada developed a nutrient rich “meal in a can” called Nourish specifically for direct donation. Last year, Campbell distributed more than $40 million in product donations globally. Campbell also donates products to thousands of charitable organizations, and its philanthropic arm, the Campbell Soup Foundation provides around $1.6 million in grants annually.
Eco-Friendly Promotional Items Used by the Company
Campbell’s sustainability efforts across its plant network have helped in saving more than $42 million over a period of 4 years. Campbell has been involved in water conservation and sustainability projects, employed packaging design that contributed in reducing plastic usage, worked with family-owned contract farms for tomatoes, used effective recycling and other waste management techniques, opted for renewable energy solutions like solar energy plants, wind turbines, biomass boilers, anaerobic digestion, etc.
The company redesigned its plastic product packaging, saving more than 1.2 million pounds of plastic in fiscal 2012. It constructed a 60-acre, 10 megawatt solar plant in 2011 at its manufacturing site in Napoleon, Ohio. Here 24,000 solar panels produce 15% of the electricity needed to operate the plant. It has reduced water usage by more than 3 billion gallons since 2009, eliminating more than 280,000 metric tons of greenhouse gas. Because of Campbell’s emphasis on using eco friendly promotional items in its operations, it has earned a place in the top 100 sustainable companies in the world.
Other Companies That Are Recognized for Their Sustainable Efforts
Motorola, Intel, and General Electric are a few US based companies that are recognized for their emphasis on sustainability. Motorola was ranked 43rd in the 2010 Green Rankings of 500 largest U.S companies by Newsweek. The U.S. Environmental Protection Agency recently honored Motorola as the winner of Green Power Leadership Award, because it distinguished itself through its purchase, impact, leadership, and overall strategy on the green power market. Intel is recognized for its sustainability efforts that include being the largest voluntary purchaser of green power and for improving energy efficiency of its products and manufacturing operations.