Eco-friendly, Cost-effective Marketing Techniques
July 17, 2014 by
Who said marketing always needs to be high on cost, leaving you with practically no budget flexibility to improve your products or services? An effective marketing strategy is the one that not only creates curiosity among your target audience, but also does not increase your expenditures largely. If you are looking for ways to promote your business, here are a few eco-friendly options for you to do the same. Not only are these strategies affordable, but they will also help you label your company as an eco-friendly firm, which will in turn bring you more appreciation.
Simple yet Effective Marketing Techniques Methods of Promotion
- Go for non-print ads:Commercial and radio advertisements have always been a favorite with not just the masses, but also the manufacturers. These ads are eye-catching and interesting. Plus, with digital scripting you do not have to feel guilty about trashing down several pieces of paper in the brainstorming session. Non-print ads like TV and radio advertisements don’t always have to be expensive. Online or local sources will not just charge you less, but also help you cover your desired areas effectively. What’s more, you can even rely on YouTube, which will virtually cost you nothing.
- Use recycled paper: In case you just cant do without print ads, choose recycled paper to print your ad. Also, printing these days has turned eco-friendly, so look for those options too. This may look like a small step, but it certainly makes huge difference when businesses support it.
- Plant a tree: Wondering how this can help you attract customers? Well think about it. With this option, all you have to do is come up with a promotional program where you plant a tree every time a specific product is purchased by your customers or a certain goal is achieved by your company. People will automatically start looking at you as an eco-friendly firm, which will help you get some more new loyal customers.
Marketing Techniques for Some Good Old Eco-Friendly Promotional Items
Eco-friendly promotional items are one of the most budget-friendly as well as effective marketing techniques and tools business’ use. Not only do they promote your products and services, but they also serve as constant reminders of keeping the environment clean and green. These promotional products will not require you to spend a ton on them as you can invest in as small as notepads made from recycled paper, cloth bags and so on.