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Beauty and The Beast Star Emma Watson is All About Eco-Friendly Fashion

Harry Potter Star, Emma Watson is an Eco-friendly Advocate

Typically when an actor goes on a press tour for a major motion picture, it requires a large traveling wardrobe full of designer clothing options. Beauty and The Beast star, Emma Watson, however, is taking a different approach.

If you’ve been following Emma over the past few years, you’ll notice she rarely ever flaunts an outfit that isn’t eco-friendly. After all, this is the girl who showed up to the Met Gala wearing a Calvin Klein and Eco Age gown made from recycled plastic bottles.

The actress and UN Women Goodwill Ambassador is using her time on the highly anticipated Beauty and the Beast press tour to showcase eco-friendly fashion brands and designers – an issue that’s clearly very close to her heart.  You can follow Emma’s eco-friendly fashion journey via her new Instagram account @the_press_tour

For the special screening of Beauty and the Beast in London, Emma wore a gown made from end-of-line fabric sourced from a family-run, London business specializing in couture fabrics. Normally, surplus or end-of-line fabrics like this can’t be sold and are destroyed. But thanks to an all-female team, “these unwanted fabric pieces have been given a new lease of life,” and as you can see, Emma shines brighter for it.

In her press tour posts, Emma also highlights the importance of going animal-free, or as it’s better known, cruelty-free. When in Paris, Emma posted a Stella McCartney coat, praising the designer on being “the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers, or fur.”

If Emma has taught us anything on this tour, it’s that eco-friendly fashion plays a major part in living a sustainable life. Let’s just hope major designers like Louis Vuitton and Oscar de la Renta can continue to ethically source their clothing materials and garments for a more sustainable future in fashion.

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