With fall close approaching, it’s a great time to vamp up your store and bring in new customers. There’s nothing better than venturing out in the cooler weather and wandering the aisles with a pumpkin spiced latte in hand. Here are some top marketing tips for retailers to catch shoppers’ attention this upcoming fall season.

1. Decorate your store

Fall decorations are already starting to make their way onto shelves, and should soon be in your store too! From September, try creating fall-themed window displays using warm orange, red and brown colors.

A great way to do this is with leaves, berries and branches, although fall-hued floral arrangements are perfect for transitioning out of summer. Book pages are also ideal for sweater season.

No matter how you choose to decorate your store windows, a fall marketing theme is an eye-catching way to draw in new customers and keep things fresh for existing ones.

2. Reusable giveaways for events

With a huge range of events taking place in the fall, there are great opportunities for advertising to a wider audience. Giveaway items such as reusable tote bags are perfect for this. Customers will carry them to events, becoming walking advertisements for your store!

Some examples of fall marketing for events are:

Football games

  • Custom can holders

    Customized reusable can holders will keep beers cold throughout the game. What’s more, locking lids keep cans secure to prevent celebration spills!
  • Reusable cooler bags

    Help your customers ditch the styrofoam with handy reusable cooler bags. Customized cooler bags with your logo on the front ensure that your brand is present at every tailgate!

Oktoberfest

Bavarian beer, live music and traditional dress guarantee a good time! Make the most of Oktoberfest by offering giveaways such as reusable steins (aka beer glasses) that tap into German culture.

Fiesta de Santa Fe

Every September, the Fiesta de Santa Fe takes place to celebrate the rich culture of New Mexico. Wine competitions are an important part of this event, with wineries from far and wide participating. Incorporate custom wine bags in your fall marketing to make a memorable impression!

3. Marketing for fall holidays

Two of the best holidays of the year happen in the fall. Keep up with the excitement by customizing your fall marketing in the lead up to Halloween and Thanksgiving.

Spooky season offers so many opportunities for epic advertising. Customize your shopping bags with pumpkins, skeletons, and witchy designs to thrill shoppers. Black backgrounds with bright orange, purple or green images will make your logo jump out at customers.

Thanksgiving is all about good food and wholesome feelings. Orange and red will always have a seat at the table. Customized grocery totes in pumpkin spiced colors can be reused for all trips to the store in feast preparations!