With eco-friendly being the motto of the season, there are many celebrities who are endorsing and promoting eco-friendly promotional items in many ways. And now it is Gwen Stefani's turn, who has launched a fashion line which is not just stylish but also eco-friendly.

'Designs with a Purpose' Launched by Gwen Stefani

Aptly labeled 'Designs With a Purpose' or DWP, the line of clothing brings together Gwen Stefani and denim designer Michael Glasser, who is also behind renowned labels like 7 for All Kind, Rich and Skinny and Citizens of Humanity.

The singer and designer have collaborated and worked on a line of stretchy pants. It is an 18-piece collection and consists of pants made of Tencel, which is a material used to treat premium denims. The pants are styled as cropped at the bottom so that you can flaunt your footwear easily. You also have a collection of crop tops, vests and blouses to team up with these pants.

This unique brand boasts of Tencel, which is obtained from dissolved tree pulp and is treated to look like denim or brushed silk. The tops are also made of Tencel. Other items in the collection are a dress and a jumpsuit. The collection will be available in stores this spring onwards.

Tencel is an eco-friendly alternative to conventional denim as it uses much less water for its production. Plus, the production process results in much lower carbon emission than for conventional denim. This denim made from eucalyptus tree wood pulp can help reduce the jeans industry's carbon footprint.

The price ranges from $80 to $130. The designs are quite simple and meant to be worn as daily wear. Along with that, the pricing has been kept reasonable to promote eco-friendly clothing by making it affordable for the masses.

Gwen Stefani Encouraging Eco-Friendly Promotional Items

With numerous celebs embracing the cause of environment protection, there are numerous eco-friendly fashion lines for those who are fashion conscious with a concern for the environment. Celebs can play a major role in saving the environment as they can encourage the usage of eco-friendly promotional items among their fans in big way. They can put their popularity to good use and help in protecting the planet.

More and more celebs like Gwen Stefani should come forward and help promote usage of products which are environment friendly and affordable at the same time. Lending their name to such causes also helps them fulfill their social responsibility.

Source: http://www.examiner.com/article/gwen-stefani-launches-new-eco-friendly-fashion-line