Cotton tote bags are one of the hottest accessories around. What’s even better is that they’re a great sustainable alternative to bags made from other materials. Read on to find out why your business should start using cotton tote bags as a promotional tool!

Cotton tote bags are eco-friendly

Cotton is a sustainable material as it’s a natural plant-based fiber. It’s both renewable and biodegradable, and can be harvested easily. Cotton typically takes around 6 months to grow, which means it’s a readily-available resource.

Many cotton farmers now take an eco-friendly approach to their farming practices, choosing to grow the crop organically. This means that there are no pesticides or harmful fertilizers used that could cause damage to the surrounding land, animals or people.

Because cotton tote bags last for years, they reduce throwaway culture and excess waste. Opting for cotton bags over single-use plastic will appeal to eco-conscious buyers.

They’re durable and reusable

Cotton tote bags are more durable than many other reusable bag options. This means that your customers will continue to use them (and promote your brand) for longer.

Cotton is a fabric that’s not easily stressed. It can withstand high and low temperatures, and the strength of cotton actually increases when wet! Over time, cotton doesn’t lose its appeal, instead developing a gentle lived-in feel.

Because of the strength of cotton, many people choose cotton totes to reliably carry their groceries.

Cotton bags are easy to print on

Because cotton is a natural fiber, it absorbs ink really well. When you choose custom cotton tote bags, you know that your logo or artwork is going to look incredible.

Whether opting for a dyed cotton tote bag (they come in a range of colors!) or a natural finish, it’s sure to make an impact. What’s more, designs printed on cotton will be more resistant to wear over time than we often see with plastic.

Fitting with fashion

Cotton tote bags are timeless, but still fit with seasonal fashion trends. Customers are more likely to carry cotton totes on an everyday basis than they are with reusable plastic. When choosing a bag for advertising, cotton is going to spread your brand the furthest.

The versatility of cotton bags means they are suitable for everyone, regardless of gender or age. The comfortable, slouchy vibe of a cotton tote effortlessly enhances any outfit. These bags are perfect for both summer beach days and cold-weather coffee dates. Passers-by are sure to take notice of your brand’s logo!

Structured bag options are available

For stores that want customers to be able to take home larger, heavier items, cotton tote bags with added structure are available. You can choose an option that has thicker fabric and handles, giving extra strength. In addition to this, a bottom insert will keep the bag’s shape taut to reduce swing when carrying.